Born and raised in Texas. Moved to Santa Barbara at 18 to study entrepreneurship and art at Westmont College. Fell in love with the outdoors and the craft of building things — businesses, ideas, photographs, community.
After a semester abroad at King’s College London, I landed in San Francisco and worked at a few startups in the outdoor and photography space. Then I hit pause — and hiked from Mexico to Canada on the Pacific Crest Trail. Five months, 2,650 miles, and a lot of steps later, I came back clear-headed and ready to rebuild life on my own terms.
That led me to launch my own consultancy and focus deeply on what I do best: bringing ideas to life and getting them out into the world— through marketing, creative strategy, and a strong grasp of the human narrative. Since then, I’ve helped multiple brands grow past 7, 8, and 9 figures.
Today, I live in Brooklyn. I split my time between consulting, building new brands, and exploring whatever lights me up — whether that’s photography, climbing, cooking, or disappearing to surf and backpack somewhere with no cell service.
Thanks for being here.
Cheers,
- Sterling